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COMMERCIAL
CAMPAIGNS
I am inspired by each brand I work with, whether I’m helping tell their story, position themselves online or build awareness in new markets. From some of my favourite travel marketing campaigns to wine content and luxury brand copywriting, here are some things I've been working on recently.
MY AREAS
OF EXPERTISE
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Working with travel, wine and lifestyle brands, I sit at that key intersection between branding and marketing. I combine my journalism and creative agency expertise to help build strong brands that make an impact.
Delivering brand content support for One&Only Kéa Island
I lead the ongoing content partnership for One&Only Kéa Island, managing a sophisticated, multichannel narrative with the support of my Peregryn team.
Orchestrating a high-impact brand narrative for Ikos Resorts
I lead the multi-year strategic partnership for Ikos Resorts, utilising my expert Peregryn team to deliver a sophisticated, joined-up brand identity.
Refining the voice of luxury hotel brand Eliamos
For the stunning Eliamos hotel on the Greek island of Kefalonia, my specialised agency Peregryn and I were tasked with a content refinement brief to help the brand stand out in a competitive market.
Elevating the destination narrative for Spanish Tourism
I was the strategic consultant and destination expert for a high-profile campaign partnership between Turespaña and The Telegraph.
Defining Barcelona’s most exclusive rental property
When this luxurious apartment needed a brand name and logo, I helped establish its status
Bringing a wine ecommerce brand to life
When a German company wanted a name and logo for their brand, they asked for my help
Bringing to life the magic of Disney for The Telegraph
When Walt Disney World Resort wanted to reach families, it created a partnership with The Telegraph
Sharing exciting tales of sustainability in Spain
When the Spain Tourist Office wanted to inspire a different type of travel, I wrote the content
Inspiring travellers to try Silversea’s ultra-luxury cruises
Working with The Telegraph, I crafted pieces about these expedition cruises with a difference
A campaign to inspire ferry travel to France
When Brittany Ferries wanted to promote its rites, it focused on engaging travel guides
Managing multichannel campaigns for British Airways Holidays
For five years, I have been the lead travel writer for British Airways Holidays’ campaigns, delivering a seamless blend of content for MailMetroMedia.
Inspiring travellers to explore Northern Spain
Four regions came together to celebrate Green Spain with a series of travel articles
Inspiring travellers to shop with El Corte Ingles
I helped positioned Spain as a key shopping destination with its iconic department store
Helping P&O Cruises inspire first-time cruisers
A new generation of ships is offering a different way to holiday
Supporting La Roche Posay’s science-led innovations
Through in-depth case studies, this campaign showcased why dermatologists recommend La Roche Posay
Creating a brand story and video script for Diablo wines
The newest brand from Casillero del Diablo needed a devilish story to inspire audiences.
Bringing Bainland’s new brand direction to life
Family business Bainland has been transformed in recent years, evolving to a luxurious lodge retreat. It was a pleasure to partner with...
Building an exciting skincare brand with Naudia Lorraine Skincare
We supported this New York startup all the way from branding and packaging to website and launch
Helping Ikos innovate the all-inclusive
For four years, my agency has supported the branding and marketing team through a period of unprecedented growth.
A collaboration with leading creative agency DAf
For five years, I worked with the incredible team at DAf, offering branding and content support in English and Spanish.
Crafting a brand story for Valencia’s Viña Memorias
This boutique winery approached me to tell the story of its incredible wines and the bobal grape.
Driving growth for the UK’s leading tour operator Jet2holidays
For six years, I have been the primary content partner for Jet2holidays’ commercial campaigns, producing high-impact, multichannel narratives for MailMetroMedia.
Content and translation for Concha y Toro
I’m delighted to have a long-standing partnership with this leading wine brand and its branding team.
Australia’s Come and say G’day campaign
When Australia partnered with Mail Metro Media for a wide-reaching campaign, I was on board to write the content.
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