Delivering brand content support for One&Only Kéa Island
- Sarah Gordon
- 1 day ago
- 2 min read
Bringing a new ultra-luxury resort to life requires a narrative that is both aspirational and operationally precise.
I was engaged by One&Only Kéa Island during its critical pre-launch phase to ensure the resort's specific destination story was masterfully woven into the overarching One&Only brand tone of voice.
What began as a launch project has evolved into a multi-year partnership, with my hotel marketing agency Pregeryn providing ongoing strategic support to ensure the brand narrative remains flawless as the resort moves into full operation.
Managing a brand of One&Only’s prestige requires a joined-up approach. I lead the Peregryn team to ensure every touchpoint, digital, physical, and promotional, speaks with the same sophisticated authority.
My primary focus was ensuring the spirit of Kéa sat seamlessly within the established One&Only brand framework. I translated the brand’s global tone of voice for this unique island setting, creating a narrative that felt both distinctively local and unmistakably One&Only.
Luxury hospitality is won in the details. Working with the Peregryn team, I oversee the production of content across all touchpoints. This includes immersive web copy, in-resort collateral, guest directories, and experiential menus that turn standard information into a brand immersion.
To maintain global authority, I craft digital marketing assets, high-level press materials, and prestigious award submissions. By applying my journalistic rigour to these documents, I ensure the resort’s USPs are communicated with the depth and clarity required to win the attention of industry tastemakers and major travel accolades.
Our partnership is continuous. We provide a reactive, high-quality content engine that supports everything from seasonal marketing pushes to specialised landing pages, ensuring the One&Only Kéa Island story is constantly evolving while remaining true to the core brand identity.
Are you preparing for a major launch or looking to recalibrate your resort’s ongoing narrative?
