top of page


Because consumers buy from brands they admire

tell stories that shape brands-min.png

Over 20 years, my career has taken me from PR to journalism and branding to marketing. 

Travel Editor at MailOnline, I was also a Launch Editor for its native commercial initiative across the UK, US, and Australian markets, and later Commercial Travel Editor at The Telegraph. 

And as Editor at international creative agency DAf, I sipped my way through wine and spirits brands such as Casillero del Diablo, Osborne and Torres, defining their brand communication strategy and launching new products and advertising campaigns.

Today, I combine journalism with consultancy, specialising in travel, wine and luxury brands. I bring my years of expertise and an open, enquiring mind to the table, providing a unique blend of strategy and editorial-led creativity to develop and tell your stories.

about me.png



BubBle Sarah  Purple 2.png
BubBle Sarah  Red.png

There is no one-size-fits-all when it comes to a brand development strategy and digital marketing. It’s why I take a bespoke approach to every project I work on.
From brainstorms to editorial consultancy, brand strategy to digital marketing campaigns, I start every project by listening. Once I know where you are as a brand, the challenges you face and your business goals, I set about working as part of your team to deliver results.

bottom of page