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Helping P&O Cruises inspire first-time cruisers


P&O Cruises embarked on a travel marketing campaign through Mail Metro Media, relying on a dedicated team of journalists to captivate potential travellers. Among our team were wine and food experts, as well as myself, a travel specialist who personally experienced the next-generation ships of P&O Cruises and highlighted their appeal to first-time cruisers.

When P&O Cruises launched an ambitious travel marketing campaign across all the publications within Mail Metro Media, they counted on a small team of journalists to inspire travellers. Alongside wine and food specialists, I was the travel expert who spent time on board P&O Cruises’ next-generation ships to show how they have been designed for those who are new to cruising.



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