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Defining Barcelona’s most exclusive rental property


Developers Braker Corporation transformed a protected building in the heart of Barcelona into luxury apartments. While completing this project, they reserved one floor for themselves, creating an exclusive address that became one of the most sought-after rental properties in the city. This lavish property boasts sweeping views, a five-star concierge team, wine cellar, wellness center, and pool. To attract potential foreign tenants interested in renting at a monthly rate of approximately $27,000, they needed to establish a brand. I was brought on board to provide my brand naming services, drawing upon the gastronomic influences of the neighborhood and the lifestyle concept of the property to come up with "Casa Epicuri." The name is inspired by Catalan and has a universal appeal with an elevated touch. In collaboration with a designer, I also developed a sophisticated logo in opulent gold and black that reflects the unique design of the building and exudes luxury. Additionally, my agency team and I wrote and designed the entire website. As a result, Casa Epicuri remains an iconic rental property in Barcelona.

When developers Braker Corporation spearheaded the transformation of a protected building in the heart of Barcelona into luxury apartments, they kept one floor for themselves.


This exclusive address was to become one of the most exclusive rental properties in the city. Think sweeping views, five-star concierge team, wine cellar, wellness centre and pool. But in order to publicise the property to foreigners who would be interested in renting the property at about $27,000 a month, they needed to create a brand.


It started with my brand naming service, in which I took the gastronomic influence of the neighbourhood and lifestyle concept of the property to create Casa Epicuri. A name inspired by Catalan, instantly understandable across languages and with a high-end feel. I also worked with a designer to create a sophisticated logo, reflecting the unique design of the building, in rich gold and black to represent that sense of luxury.


I also wrote and developed the whole website with my agency team. The result is a rental property that remains one of the most iconic in the city.


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