A German startup was keen to launch an ecommerce business that specialised in delivering wine and spirits direct to customers’ homes for special occasions. The founders approached me for a name and logo that would work across markets.
The name needed to be easy to pronounce in multiple languages and completely invented - they also wanted a soft, light finish to the one-word name. I created a unique name that was available as a .com and still had an inspired backstory. The name Comudora was fun, snappy and inspired by Comus, the god of revelry.
The revelry of the name then inspired the colourful approach to the logo and brand visuals. Rich lettering was accompanied by splashes of colour in the form of liquids to add a celebratory element.
I’m delighted to report that Comudora has since expanded and is now available in two markets and three languages.