Having written extensively as part of previous Walt Disney World Resort travel marketing campaigns in The Telegraph, I was invited back to lead a new campaign. A series of print and digital articles as well as a quiz were to from part of this campaign. I was asked to pitch and write a series of articles that would include both how to guides and personal case studies. With a focus on family trips with children of different ages and multi-generational holidays, I interviewed various Disney fans to create emotive articles designed to inspire, as well writing guides to getting the most out of a trip.
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