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Bringing to life the magic of Disney for The Telegraph

As a previous contributor to Walt Disney World Resort's travel marketing campaigns in The Telegraph, I was recently invited back to spearhead a new project. This campaign consisted of a series of print and digital articles, along with an interactive quiz. My task was to come up with and write several pieces that featured both informative tips and personal anecdotes. Specifically targeting families with children of varying ages and multi-generational vacations, I conducted interviews with avid Disney enthusiasts to craft compelling articles that would ignite inspiration, as well as guides for maximizing the trip experience.

Having written extensively as part of previous Walt Disney World Resort travel marketing campaigns in The Telegraph, I was invited back to lead a new campaign. A series of print and digital articles as well as a quiz were to from part of this campaign. I was asked to pitch and write a series of articles that would include both how to guides and personal case studies. With a focus on family trips with children of different ages and multi-generational holidays, I interviewed various Disney fans to create emotive articles designed to inspire, as well writing guides to getting the most out of a trip.


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