When Jet2holidays was about to become the leading tour operator in the UK, it invested in a wide-ranging partnership with Mail Metro Media to create online articles and newspaper pull-outs, emails and display advertising. Building its own editorial partnerships with key tourist boards, Jet2holidays needed content to celebrate certain destinations, as well as pieces focused on promoting the benefits for package holidays. It also needed a high volume of content over multiple months. As the principal journalist working across all this content, it was my job to reflect the Jet2holidays tone of voice, build up excitement for the brand and meet tight deadlines.
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