Refining the voice of a luxury hotel brand
- Sarah Gordon
- Oct 21
- 1 min read
As a creative copywriting and hospitality industry consultant, Eliamos approached me for support in its second season as it looked to boost bookings.
The client wanted to further articulate and align the hotel’s existing content. As an expansive and ongoing project, it made sense for my specialist travel marketing agency Peregryn to become involved, as we have a team of copywriters, designers ad SEO specialists.
We collaborated with Eliamos on clarifying their unique brand voice and hotel brand positioning across their website and social media channels.
Our work focused on crafting compelling copy and developing a bespoke content marketing strategy for hotels to ensure every touchpoint—from social media to on-site guest communications—told a consistent and powerful story. This project gave their communications a new sense of clarity, leading to increased conversions and bookings.
