Brand consultant
and
storyteller

Creating brand strategies, content and expert editorial

 
Image by Cathryn Lavery

Let's tell your story

Whether you are building your brand identity or developing a content marketing plan to connect with customers, your currency is the stories you tell.

Stories are as old as humankind, helping us connect, establish rich cultures, and preserve our legacies through the generations.

Your brand story and the stories of your customers should be at the heart of your branding and content strategy.

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Where creativity meets strategy

As a storyteller and editor, my career has taken me from writing and editing for top UK newspapers to the head of content for an international creative agency. My work has always involved telling stories, sharing messages and making a difference through building connections.

 

Whether you want to create your brand messaging, set out a strong content strategy for your brand or plan how you will communicate with the media, I am here to help. I will guide you through every step from deciding what you want to say as a brand to how to say it.

 

A strong content marketing strategy is the best way to build a relationship with consumers. You need good SEO research and great content, social media calendars and hard-hitting PPC ads.

 

I use my expertise to help you create a strong brand, apply a cohesive message across all touchpoints, and drive consumers to take action.

 
 
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Wendy Douglas

Editor |  Mailonline.co.uk

Sarah is our go-to when it comes to all things travel. She’s unflappable, brilliant with short deadlines and always nails the brief. She’s adept at weaving in our clients’ key messaging while keeping her copy engaging and entertaining, so the content always feels authentic. Not sure what we’d do without her!  

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Rupert Murray

Commercial Editor | Telegraph 

I have worked with Sarah across several roles commissioning her to write editorial and commercial content and have always received perfect, clean and interesting copy. She is always a joy to work with, always happy to go above and beyond what I would expect from a freelancer and cares deeply about the content she produces. Five stars. Or six if she were a cruise ship.

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Simon Cable

Invention Creative | Trinity Mirror

I have worked with Sarah across several roles commissioning her to write editorial and commercial content and have always received perfect, clean and interesting copy. She is always a joy to work with, always happy to go above and beyond what I would expect from a freelancer and cares deeply about the content she produces. Five stars. Or six if she were a cruise ship.

 
Image by Ethan Sykes

Crafted content
for SEO

YOUR Key to

suCcess online

Online content marketing is key to brand success, work with my team of expert website content writers, and we will take your brand to be read online.

 

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"Inspirational, powerful, effective... it is more than just content"

Sarah Gordon Storyteller

A little more about me

Hi! I'm Sarah Gordon. I have honed my storytelling and editorial skills over 15 years in the journalism and copywriting industry, seeking out stories and creating articles that keep readers hooked from the first sentence. 

 

From my role as travel editor at Mail Online to commercial travel editor at The Telegraph, I saw how words create new worlds and invite readers to explore them.

 

Then as head of content of DAf creative agency, I collaborated with major wine and spirits brands to help them connect with consumers.

Now, I use what I've learned to help brands invite their customers on a journey through storytelling. I create content and brand strategies to establish deep and enduring connections.

 

Let's create something unique between your passion for your business and my passion for words.

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Lets start our journey