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I work with travel, wine
and lifestyle brands to tell their unique stories

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An image is displayed on Sarah Gordon's website service page, featuring the headline "JOURNALIST BRAND CONSULTANT STORYTELLER." Sarah Gordon is an editor and brand storyteller.

Travel, wine & lifestyle

In my role as a travel editor, wine writer, and branding and marketing consultant, I assist lifestyle brands in captivating their selective audiences by crafting inspiring narratives.

As a travel editor, wine writer and luxury brand consultant, I help lifestyle brands tell stories that inspire their discerning audiences.

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Formerly the Commercial Travel Editor at The Telegraph and Travel and Commercial Editor at MailOnline, I became Head of Content at wine and spirits creative agency DAf before establishing myself as a consultant. Today, I work as a journalist, as well as partnering with clients as a brand strategist and content marketing consultant to deliver business results.


When it comes to the worlds of travel and wine, it’s the stories you tell that create meaningful connections and shape your brand. In the luxury sphere, the right narratives have the power to influence customer experience, inspire emotion-led decisions and build brand loyalty. That’s where I can help.  

Brand consultancy

From establishing your brand story to developing a complete brand messaging strategy, as a luxury brand strategist, I go to the heart of your business to offer creative direction, identity and positioning.

Content strategy

Knowing what to say and where to say it, is key to your success. I’ll work with you on developing a content creation strategy that connects your message across all touchpoints, ensuring a joined-up approach.

Digital marketing

Whether you’re looking to improve the UX of your website, build your backlinks or create a blog post strategy to build authority in your sector, as your digital marketing specialist, I help you rank online.

Editorial planning

Using my experience as a senior journalist, I can support you with PR collaborations, strategic partnerships and editorial campaigns so you get the most out of each opportunity for your brand.



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I’m proud to contribute to the UK’s leading newspapers and magazines, both editorially and commercially, creating ideas and executing campaigns.



Forming partnerships with brands that are leaders in their fields, I have worked on branding, content and digital marketing projects.

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