EDITORIAL
EXPERTISE
Formerly the Commercial Travel Editor at The Telegraph and Travel and Commercial Editor at MailOnline, I became Head of Content at wine and spirits creative agency DAf before establishing myself as a consultant. Today, I work as a journalist, as well as partnering with clients as a brand strategist and content marketing consultant to deliver business results.
STORIES THAT SELL
When it comes to the worlds of travel and wine, it’s the stories you tell that create meaningful connections and shape your brand. In the luxury sphere, the right narratives have the power to influence customer experience, inspire emotion-led decisions and build brand loyalty. That’s where I can help.
Brand consultancy
From establishing your brand story to developing a complete brand messaging strategy, as a luxury brand strategist, I go to the heart of your business to offer creative direction, identity and positioning.
Content strategy
Knowing what to say and where to say it, is key to your success. I’ll work with you on developing a content creation strategy that connects your message across all touchpoints, ensuring a joined-up approach.
Digital marketing
Whether you’re looking to improve the UX of your website, build your backlinks or create a blog post strategy to build authority in your sector, as your digital marketing specialist, I help you rank online.
Editorial planning
Using my experience as a senior journalist, I can support you with PR collaborations, strategic partnerships and editorial campaigns so you get the most out of each opportunity for your brand.
I CAN HELP YOUR BRAND
HOW
