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About Us: About Us

What’s my story?

Your creative brand consultant


When I think about it, my whole career has been about storytelling.

Following an initial foray into PR, working with consumer and corporate brands, I retrained as a journalist, and the adventure began. I spent 10 happy, hectic years writing for UK newspapers from The Times to the Daily Mail, and the Telegraph to the Independent and the Guardian. 

I was the travel editor at MailOnline and the launch editor for its native commercial initiative – now a great success across its UK, US, and Australian markets. At the Telegraph, I worked closely with brands as the commercial travel editor, spearheading national campaigns for everyone from British Airways and Virgin Holidays to American Express and Visa.

Fascinated by the world of branding, I joined the international creative agency DAf as head of content, helping wine and spirits brands define their message and personality. I created brand stories, brand names, video scripts, and taglines, incorporating analysis and content marketing strategy for maximum impact and conversion. We created new product launch campaigns for Casillero del Diablo, Osborne, and Torres, and even developed a new brand of rice spirits called J.T. Meleck. 

Today, I run my own content marketing agency, SGContent, working with brands around the world. I also consult with companies who want that unique blend of strategy and creativity to develop and share their stories.

That's why I call myself a brand storyteller.

Your creative content consultant

No matter your brand, no matter your industry, I have a journalist’s desire to learn everything about it. I apply my curiosity and thorough analysis to understand your brand and help you tell your story. Here’s what makes my services different.

Why work with me


Meticulous detail

I am a perfectionist when it comes to editing. After years of working for the top UK newspapers, I have developed high standards and will not deliver until your project is perfect.


Your creative content consultant

Not sure how to put your brand into words? No problem. That’s my job. I take the time to listen to your vision and passion for your brand before I begin working on your project. I apply a journalist’s intuition and creativity, incorporating all of your ideas and notes until we arrive at a fully formed masterpiece.


Scratch-made, on your terms

I am committed to doing everything I can to ensure your branding and content marketing strategy set you apart. I work tirelessly to create brand stories, content strategy for SEO, and anything else you need from scratch, meeting every deadline and surpassing your highest standards.

Image by Adam Solomon

Your storyteller, online

Ready to stand out with precise brand messaging strategy and high-impact content? Let’s work together to ensure you stand out on the web.

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